The art of stretch marks

Stretch marks can be a sensitive subject to talk about. They appear for mostly all pregnant women in the first few months of pregnancy. However, some people are turning this sensitive subject into art. As a result, a new demand for a more natural display of the human body is on the rise. Here are 5 awesome examples of how stretch marks became art and generated an intense debate around the subject at the same time.

A few years back, headlines declared a stretch mark revolution. As the body-positive movement became too big (and lucrative) to ignore, brands stopped airbrushing away models’ stretch marks, and started putting them front and center.

Regardless of a brand’s motivation in showing stretch marks, simply seeing them has helped to normalize a very normal part of being a person whose body and skin changes over time. Bidot says “It’s [naïve] to think one ad campaign or viral moment can reprogram people’s minds — but it can create a ripple effect,'' which helps women to accept something they may have been taught their entire lives they needed to hide or remove. But rather than simply normalize stretch marks, we’ve done something else entirely. We’ve entered new territory where stretch marks aren’t simply a thing that exists; they must be embraced and loved wholeheartedly for all they represent — whether it’s childbirth, weight gain, or some other life transformation. This “celebration” can feel artificial, concocted out of marketing jargon. And it’s also a slippery slope, making some women feel as though they don’t love their bodies — or themselves — enough if they don’t want to attend this extremely specific party.

I plan on photographone stretch marks every time I see them on my clients and teach them to love them and not be ashamed of them...